The launch of the new Antigravity brand marks the start of a promising chapter in the world of aerial imaging technology. As a spin-off of Insta360, developed in collaboration with third-party providers, Antigravity not only wants to bring another flying device to the market – it wants to redefine the concept of the drone itself. At the heart of this vision: the world’s first sub-249g 360° drone with 8K resolution that makes immersive filming simple and intuitive.
- First 360° drone of its kind: full-spherical footage with 8K quality in an ultra-light housing
- Intuitive to use: Developed for users with no prior knowledge – no checklists, no complicated controls
- Storytelling instead of technical stress: focus on creative expression and emotional experiences
- Community-driven development: users actively shape functions via the Antigravity Hub
New perspectives, new possibilities
The drone industry has so far been heavily technology-oriented – Antigravity is taking a different approach. Instead of getting lost in the competition for technical specifications, this brand focuses on the experience. The idea: people should no longer have to choose between user-friendliness and quality. The combination of a 360° camera, smart software and safety-relevant features turns the drone into a creative tool – not just for professionals, but for anyone who wants to capture their world from new angles.
With a weight of less than 249 g, the device itself is deliberately kept light – not only to comply with international regulations, but also to lower the barriers to entry. A special feature is the seamless recording of immersive 360° videos in 8K, which can be easily edited and shared. This makes Antigravity particularly suitable for content creators, vloggers, travelers or tech-savvy families who want to present their stories in a visually exciting way – without complicated post-production or drone lighting.
Co-create instead of watching
Antigravity not only redefines the flight itself, but also the development process: users can submit their own ideas, requests or feedback directly via the Antigravity Hub. Suggestions that make it into the final product or future updates are rewarded – a direct line between the community and the development team that is otherwise only offered by open source projects.
This collaborative approach reflects the aspiration to not just sell products, but to enable experiences that are geared towards the actual needs of users. Feedback was also used in hardware development: Design, usability and security features such as payload detection were purposefully built in to ensure both creative freedom and protection against misuse.
The company is thus positioning itself as a future-oriented player in a market that has so far been strongly characterized by established names. With an emotionally charged brand core, technological maturity and an open development approach, Antigravity clearly distinguishes itself from the competition.
Conclusion
Antigravity does not stand for “yet another new drone”, but for a completely new class of flying devices that combine creativity, user-friendliness and immersive technology in one package. With the market launch of the first drone in August 2025 and a clear focus on community, storytelling and intuitive use, an exciting player is emerging that is redefining the drone experience.
More information and updates are available at www.antigravity.tech
