We recently had the opportunity to take a personal look at the latest Blueair appliances at an event in Berlin. It quickly became clear that this is not just about clean air, but about a well thought-out overall concept of technology, design and well-being. I found the innovations that Blueair has integrated into its current models particularly exciting. From the tried-and-tested, virtually silent HEPASilent filtration to InvisibleMist technology, which completely redefines humidification. Reason enough to take a closer look at the company and some of its products.
From Stockholm to the world: the history of Blueair
Founded in Stockholm in 1996, Blueair had a clear goal right from the start: healthy air for a better quality of life. While water filters had long been taken for granted, the quality of the air we breathe in our own four walls was often underestimated. Blueair wanted to change this and developed air purifiers that not only work efficiently.
Sustainability, user-friendliness and design are also the focus here. Today, Blueair is one of the world’s leading manufacturers in the field of “Air Wellness”. With over 60 markets, numerous innovation awards and millions of satisfied customers, the company has shown that clean indoor air is not a luxury, but part of modern health care.
Technologies that make the difference
HEPASilent – silent power for clean air
The patented HEPASilent technology combines electrostatic charging with mechanical filtration. While particles such as pollen, bacteria or viruses are electrically charged through ionization, they reliably adhere to the ultra-fine filter fibres.
In this way, Blueair achieves a filter performance of 99.97 percent down to a size of 0.1 micrometers – almost silently and with up to 60 percent less energy consumption than conventional HEPA systems. Lars Dunberger, Head of Technology at Blueair, is convinced of the merits of the company’s proprietary HEPASilent technology. And with good reason.
Finally, ‘regular measurements confirm that, among other things, the special filter technology ensures that BlueAir air purifiers not only clean the air more effectively, but also faster than other models’, as Dunberger told me in a personal conversation. He also emphasised that Sweden is continuing to work on new technologies in order to achieve maximum performance and efficiency.
InvisibleMist – humidification without mist
Unlike many conventional humidifiers, InvisibleMist does not produce a visible spray mist, which often leads to white dust deposits or damp surfaces. Instead, the technology works with a wick filter with an antimicrobial coating. This catches impurities and only releases pure water vapor into the room air. The result is a natural and even humidity level that is hygienic, comfortable and easy to control.
OdorFence – effective protection against odours
A special feature of Blueair is the patent-pending OdorFence technology, which is used specifically in the new Blue Signature.
Here, an activated carbon layer ensures that unpleasant odours are neutralized up to ten times more effectively than with standard filters. Food odors, smoke or chemical vapors from furniture are reliably absorbed, ensuring a permanently fresh indoor climate.
Surround Boost Air Engineering and AutoHydrate
With Surround Boost Air Engineering, Blueair has succeeded in making its appliances 40 percent more compact without sacrificing performance. The air is distributed evenly across several channels, so that even large rooms are quickly supplied with fresh, purified air. In addition, the AutoHydrate function in the humidifiers ensures that sensors monitor and automatically adjust the humidity in real time. This creates an optimum room climate without you having to intervene.
Dual-action technology – two functions in one device
The combination of HEPASilent and InvisibleMist, which has been implemented for the first time in the Blueair 2-in-1 Purify + Humidify, is particularly innovative. Here, air purification and humidification work in parallel so that pollutants are removed and the ideal humidity is generated at the same time – for an all-round healthy indoor climate.
Blue Signature – air purifier and design object
Blueair’s new flagship, the Blue Signature, impressively demonstrates how technology and design can be combined. With a cleaning performance of 314 square meters per hour, it is one of the most powerful appliances in its class. At its heart is a seven-stage filter system that reliably removes house dust, allergens, bacteria, viruses and mold.
This is complemented by OdorFence technology, which neutralizes stubborn odours and thus ensures incomparably clean indoor air. The Signature also sets new standards in terms of ease of use. Air quality, fan levels and schedules can be controlled via an intuitive touchscreen and the Blueair app.
The integrated RealTrack system monitors the filter status and informs you in good time when it needs to be changed so that maximum performance is maintained. Visually, the Signature impresses with its elegant, furniture-like design. Available in the colors Midnight and Nordic Fog, it can be customized with wooden feet or a metal ring.
Washable pre-filter covers in beige, taupe and dark green offer additional design options. Thanks to its shape and size, the Signature can even be used as a side table – a real statement for design lovers. You can get the new Blue Signature from Amazon for € 429.00 *.
Blueair InvisibleMist Humidifier – air humidification rethought
With the InvisibleMist Humidifier, Blueair is launching its first smart humidifier on the market. It is suitable for rooms up to 46 m² and can provide continuous humidity for up to 48 hours with a single filling. Easy maintenance is particularly practical: the water tank has a large opening, is dishwasher-safe and can be refilled both from above and below.
In addition to the AutoHydrate function, the humidifier scores points with an AutoDry mode, which automatically dries the wick filter after use and thus ensures a hygienic interior. Additional convenience is provided by the app connection, which allows users to manage humidity, temperature and schedules or receive reminders to change the filter.
The InvisibleMist offers numerous health benefits: It alleviates cold symptoms, prevents dry skin, supports regeneration during sleep and even ensures better growth of indoor plants. This makes it a versatile companion for the entire indoor climate. You can buy the innovative humidifier from Amazon for € 169.00 *.
Blueair 2-in-1 Purify + Humidify – two worlds in one device
Winner of the Red Dot Design Award 2025, the 2-in-1 Purify + Humidify combines Blueair’s two core competencies in one device for the first time: air purification and humidification. With an output that covers 33 square meters in just 12.5 minutes and 158 square meters in one hour, it is ideal for modern living spaces.
Thanks to its dual-action technology, it not only filters fine dust, pollen and viruses from the air, but also ensures even humidity. Hygiene is ensured by a UV-operated water pump, an antibacterial wick filter and automatic filter drying. Here too, the app control rounds off the smart operating concept.
With its HydroTower design, the appliance combines maximum functionality with Scandinavian design language. It really comes into its own in the bedroom, providing clean, humidified air and therefore better sleep – an often underestimated factor for health and well-being. The practical combination device for healthy indoor air is available at a price of € 525.15 * from Amazon.
Conclusion: Air quality on a new level
Blueair stands for innovative “Air Wellness” solutions like no other company today. With HEPASilent and InvisibleMist, the brand has developed technologies that are hygienic, quiet and energy-efficient. Whether with the powerful Blue Signature, the smart InvisibleMist humidifier or the multifunctional 2-in-1 Purify + Humidify solution, Blueair makes it easier than ever to create a healthy indoor climate. The result: clean air, balanced humidity and Scandinavian design all in one – for a better quality of life in your own four walls.
