When craftsmanship meets e-sports: The traditional brand Braun Büffel and the internationally successful team SK Gaming have jointly developed a gaming backpack that combines functionality, quality and design. The model will be presented for the first time on the trade visitor day at gamescom 2025 in Cologne. The strictly limited edition backpack was developed in close collaboration with professional gamers and is designed to meet the special requirements of modern gamers.
- Exclusive gaming backpack in SK gaming design, strictly limited edition
- Developed with the active involvement of SK professionals for maximum suitability for everyday use
- Robust, rainproof and with special compartments for gaming equipment
- Presentation accompanied by influencer campaigns and livestream events
When gaming meets craftsmanship
The cooperation between SK Gaming and Braun Büffel brings together two worlds that could not be more different at first glance: decades of leather processing from Kirn and the digital e-sports stage. However, the values that connect the two brands – quality, excellence and innovation – form a solid basis for this joint project.
The backpack was not only designed for fans, but also in close cooperation with professional athletes. SK gaming athletes, who regularly travel around the world and transport sensitive equipment, were involved in the development process from the very beginning. The result is a product that goes beyond purely visual aspects: rainproof zippers, robust materials and enough space for peripherals such as keyboards and headsets ensure the necessary suitability for everyday use. For Braun Büffel, this represents a conscious step towards a new target group that values durable, functional products without compromising on style.
Premiere at gamescom and digital reach
The backpack will be unveiled on August 20, 2025 as part of gamescom, more precisely on the trade visitor day. The first prominent faces from the community will receive their copies at the SK Gaming stand in Hall 8.1, including professional gamer Morten Mehmert (MortenRoyale) and content creators Lucas Nägeler (BigSpin) and Jasmin Wimmer (MinusElf). This deliberately focuses on authentic testimonials that not only present the product, but also use it in practice.
The presentation will be accompanied by a large-scale influencer campaign. A livestream will be organized with partners, giving viewers the chance to win one of the limited edition backpacks. Content is shared on platforms such as Twitch, YouTube, TikTok and Instagram, which together reach an audience of millions. In this way, the campaign combines the physical stage of gamescom with the digital reach of e-sports.
E-sports as a lifestyle and global phenomenon
The gaming backpack illustrates how strongly e-sports has become established as a cultural phenomenon. Teams such as SK Gaming have long been mentioned in the same breath as the world’s biggest sports brands. At the same time, the collaboration with Braun Büffel shows that gaming has an impact beyond the screen and influences lifestyle and product worlds.
For the traditional Braun Büffel brand, the project represents a bold but consistent step: The company remains true to its values, but expands its portfolio and reaches new customer groups. For SK Gaming, it is an opportunity to transfer the team’s identity beyond merchandise to a functional, high-quality product that accompanies gamers in everyday life as well as when traveling.
Conclusion
With the exclusive gaming backpack, Braun Büffel and SK Gaming are setting an example for quality and innovation in e-sports. The model combines robust design, sophisticated functionality and a clear reference to gaming culture. The limited edition backpack will be unveiled at gamescom on August 20. Pre-orders can be placed via the Braun Büffel website – a coveted collector’s item for gamers who value style and function.
