Fryd, Germany’s leading gardening app for organic vegetable cultivation, reaches an important milestone shortly before the end of its current crowdinvesting round. Over 270 investors have already invested more than 300,000 euros in the sustainable greentech startup. The financing will run until June 10 inclusive – with investments starting at 250 euros. Fryd is thus not only making a financial statement, but also underlining the growing interest in digitally supported gardening with social and ecological aspirations.
- Over 300,000 euros already collected from 271 investors
- Crowdinvesting is still running on ROCKETS until June 10
- Focus on climate resilience, citizen science & community features
- Fryd has over 350,000 registered users in the DACH region
Smart gardening aid with strong growth trajectory
In recent years, Fryd has evolved from a specialized gardening app into a comprehensive digital platform for community gardening. The application is aimed at anyone who wants to make their vegetable garden more efficient, sustainable and informed. With over 350,000 registered users in Germany, Austria and Switzerland, Fryd is now the largest gardening community in the German-speaking world.
The concept is based on a combination of scientifically sound knowledge, digital support and social interaction. Among other things, users receive individual bed planning, location-based recommendations and access to an active community. The platform thus creates a low-threshold introduction to organic vegetable growing – and combines digital technology with real impact in everyday life.
Crowdinvesting as a strategic growth driver
The success of the ongoing financing on ROCKETS shows how popular the model is with both users and investors. The original target of 75,000 euros was exceeded on the very first day. The 300,000 euro mark has now been exceeded – with a limit of 400,000 euros. There is great interest in the social business model: as a responsibly owned company, Fryd cannot be sold and the voting rights are held exclusively by active employees. This secures the project’s ecological and social focus in the long term and makes it particularly attractive for impact investments.
The fresh funds are to flow specifically into three central development areas:
- Climate-resilient garden planning: expansion of site-specific functions for dealing with climate change.
- Community features: Improved exchange of knowledge and experience between users.
- Citizen science: Building a dynamic knowledge base through participatory data collection and analysis within the community.
These planned enhancements not only strengthen the platform functionality, but also promote a deeper understanding of sustainable cultivation practices – on a scientifically sound but everyday level.
Digital innovation meets ecological mission
Co-founder Florian Haßler speaks of a dual responsibility: “The funding not only gives us capital, but also a clear social mission.” The team wants to live up to this responsibility by consistently developing the platform further. Co-founder Steffen Abel also emphasizes the relevance of Fryd as a purpose-driven company that combines return and impact – a growing trend in the start-up and investment landscape.
Fryd sees the ROCKETS platform as a prime example of a new generation of entrepreneurs in which value orientation and technology transfer go hand in hand. With the crowd behind it, Fryd is now set to scale internationally and further digitalize community gardening.
Conclusion: Last chance to grow with the crowd
Fryd’s crowdinvesting campaign is showing strong momentum shortly before the end – the trust of over 270 investors speaks for the social relevance of the topic. It is still possible to invest from 250 euros until June 10, 2025. Anyone wishing to participate can find all the information directly at rockets.investments.
