With the Osmo 360, DJI is launching its first 360-degree camera at the end of July – positioning itself as a serious challenger to Insta360 and the like. The market for immersive all-round shots is booming, and DJI is combining its expertise in image processing and mobile video technology with a clear focus on high-quality 360° content production. Even before the official launch on July 31, 2025, the first leaks and a hands-on video that has since been deleted are already attracting attention.
- 8K recording at 25 fps and 10-bit D-LOG-M for advanced post-processing
- 1/1.1-inch sensor with 4,000 × 4,000 pixels – optimized for 360° formats
- 128 GB internal memory, waterproof up to 10 meters
- Smartphone app and desktop studio with reframing tools similar to Insta360
Strong entry with a focus on image quality
The DJI Osmo 360 relies on a comparatively large 1/1.1-inch sensor that has been specially optimized for use in 360° formats. In contrast to rectangular sensors, the sensor surface is used much more efficiently here – especially for full-spherical images. The result: more usable pixels per degree and therefore higher resolution in the final image. According to preliminary tests, the material appears more detailed and dynamic than competitor models with similar resolutions, particularly in daylight shots.
A particular highlight is the support of 10-bit color depth and D-LOG-M, which offers significantly greater scope for color correction and post-processing. While many consumer 360 cameras have so far only relied on 8-bit, DJI provides an important argument for creators who work professionally or expect maximum quality for VR productions and social media reels. Videos are recorded at 8K at 25 fps – currently the top end of the range for portable 360° cameras.
Sophisticated features with compromises
Compared to the Insta360 X5, the currently dominant model in the segment, DJI is taking a slightly different approach: while the Insta360 relies on interchangeable lenses and a higher level of waterproofness (up to 15 meters), the Osmo 360 offers permanently installed lenses and is waterproof up to 10 meters. For most applications, this should be completely sufficient – for example when diving with a case or for action shots in shallow waters.
https://youtu.be/hOjGLEf0LKY?si=SAtqUm6BSgxGUFqe
The integrated 128 GB memory is another plus point, as it reduces the need for external memory cards. DJI obviously wants to offer a solution that works “ready-to-shoot” – without complicated accessories or long setup times. The software is also on a par with the competition: the reframing functions should be available both via a mobile app and in a desktop studio application – ideal for flexible workflows between smartphone and PC.
Conclusion
With the Osmo 360, DJI is expanding its portfolio with a 360° camera for the first time and delivers an exciting package right from the start. The focus on high image quality, professional color space and simple operation should appeal to content creators and vloggers in particular. Although it lacks the modular features of the Insta360 X5, DJI compensates for this with strong specifications and a practical design.
The official market launch will take place on July 31, 2025, and the price is expected to be in the upper consumer segment. Further details are expected to be announced at the launch event.
