The US manufacturer DREO, market leader for tower fans and heaters on Amazon, is using IFA 2025 in Berlin to present its latest innovation offensive. From September 5 to 9, the company will not only present new technologies for home comfort and indoor climate, but also underpin its expansion plans for Europe and the EMEA region. With strong growth and a clear multi-channel strategy, DREO is positioning itself as one of the most exciting players in the smart home segment.
- Market leader in tower fans with 29% market share in the EU
- 14% market share in heating appliances, supported by 92% sales growth
- Multi-channel strategy with expansion in over 400 German stores by 2026
- Premiere of new comfort solutions with a focus on heating, cooling and air circulation
Strong focus on the EMEA market
DREO emphasizes that Europe and the neighboring regions play a central role in its growth strategy. The company already has a strong presence in Germany, the UK and France, with increasing shares also in Ukraine and the Baltic states. Distribution is based on a mix of online retail – where DREO dominates as the top brand on Amazon – and brick-and-mortar retail.
By 2026, availability in Germany alone is to be expanded to over 400 stores, including well-known chains such as MediaMarkt, Saturn, Expert and Euronics. This not only strengthens DREO’s reach, but also positions it as a permanent fixture in the smart indoor climate sector in the long term. The significant increase in sales of 92% between 2023 and 2024 underlines that the brand is successfully exploiting its potential.
Preview of the next generation of comfort
The IFA presentation will focus on new technologies that, according to DREO, will take indoor climate control to a fundamentally new level. Building on its previous successes with fans, heaters and air circulation, the company is announcing solutions that go far beyond incremental improvements. The aim is to create smarter, faster and more immersive comfort experiences.
Official details about the products will only be released during the trade fair. What is certain, however, is that DREO wants to continue its transition from a pure manufacturer of appliances to an innovative smart home provider. Visitors to IFA will be among the first to try out this new generation of technologies.
Strategic milestone in Berlin
Participation in IFA 2025 is DREO’s second trade fair appearance in Berlin – and a deliberate milestone to further establish the brand internationally. Joshua Gunn, Vice President of DREO, emphasizes in this context that the company not only wants to sell products, but also to grow together with the people in the region. The focus is on innovation and clear added value for everyday life.
With this clear positioning and focus on continuous further development, DREO shows that living comfort is increasingly understood as a holistic experience in which technology and everyday life are seamlessly intertwined.
Conclusion
With its presence at IFA 2025, DREO is sending a strong signal for the future. The combination of ambitious expansion plans in the EMEA region and the presentation of new technologies for indoor climate control makes it clear that the company wants to offer more than just fans and heaters – it wants to redefine the standard for modern home comfort.
Interested parties can find DREO from September 3 to 9, 2025 in Hall H7.1B-102 at Messe Berlin. The official unveiling of the products will take place during the event.
