With the launch of the new Google Find Hub, the US tech company is taking its location network to a new level. Equipped with ultra-wideband technology (UWB), a planned satellite connection and integration into airline systems, the service offers a comprehensive solution for locating lost objects. These innovations position Google as a serious competitor to established solutions such as Apple’s AirTag (4-pack: € 99.00 *).
Highlights
- UWB support: Enables precise positioning with direction and distance information.
- Satellite connection: Planned expansion for positioning outside of mobile networks.
- Airline integration: Collaboration with airlines for baggage tracking.
- Extended device compatibility: Support for various trackers and smartphones.
Precise positioning with ultra-wideband technology
The “Find my Device” feature is soon to become the “Google Find Hub”. And this is set to bring a whole host of improvements for compatible trackers. Firstly, there is UWB. The integration of UWB into the Google Find Hub should enable a much more precise localization of objects compared to conventional Bluetooth tracking. UWB not only provides the distance, but also the direction to the object being searched for.
This should pay off indoors in particular. At launch, this function will be available with the Motorola Moto Tag (€ 38.05 *). The prerequisite is a UWB-capable smartphone, for example the Google Pixel 9 (€ 594.00 *), Xiaomi 15 (€ 1,279.00 *) and the Samsung Galaxy S25 (€ 905.11 *).
Extended connectivity through satellite connection
There are also plans to integrate satellite communication into the Find Hub. This function should make it possible to share your location or send and receive messages even in areas without mobile phone reception. An exact launch date for this expansion has not yet been announced, but it is expected to be introduced in the course of the year.
Cooperation with airlines for baggage tracking
Another highlight is the planned cooperation with several airlines, including Aer Lingus, British Airways, Cathay Pacific, Iberia and Singapore Airlines. From the beginning of next year, users will be able to share the location of their tracker directly with the respective airline. This could make it much easier to recover lost luggage.
Wide range of applications and device support
The Find Hub supports a wide range of trackers and devices. In addition to the Motorola Moto Tag, trackers from manufacturers such as Chipolo (€ 16.90 *) are also compatible. Companies such as Mokobara and July are also planning to integrate trackers directly into luggage. Peak is working on skis with built-in trackers, and Pixbee is planning to introduce Disney-themed trackers.
Conclusion
With the Google Find Hub, Google presents a comprehensive solution for locating lost items that impresses with its precise UWB technology, planned satellite connection and airline integration. The broad device support and the wide range of possible applications make the Find Hub an attractive alternative to existing solutions. You can find more information about the new location feature on Google’s official blog.
