Gamescom 2025 in Cologne will once again bring together the big names in the industry this year – including Lexar, one of the leading providers of flash memory solutions. From August 20 to 24, the company will be presenting several new products aimed specifically at gamers and content creators. The focus will be on high-performance SSDs, new DDR5 memory modules and innovative microSD and SD card solutions. Visitors can also look forward to an interactive exhibition stand with hands-on experiences and activities.
- New PCIe 5.0 SSDs Lexar NM990 and ARES PRO for gaming and content creation
- DDR5 desktop memory Lexar THOR RGB 2nd Gen and THOR Z RGB with dynamic lighting
- Premiere of the Lexar PLAY PRO microSD Express and the world’s first stainless steel SD card ARMOR SD GOLD
- Exciting hands-on activities and exclusive trade fair offers as part of Amazon Gaming Week
Storage solutions for gaming and content creation
The focus of the trade fair appearance will be on new products that are specially tailored to the requirements of performance-intensive gaming and creative applications. With the SSD models Lexar NM990 and Lexar ARES PRO, both in M.2 format with PCIe 5.0 interface, the company is addressing gamers who rely on extremely short loading times and maximum data security. While the NM990 will be available in brick-and-mortar stores, the ARES PRO is aimed specifically at the online market via Amazon.
In addition, Lexar is presenting the THOR RGB 2nd Gen DDR5 and THOR Z RGB DDR5 desktop memory modules, which are not only designed to impress with their performance, but also set visual accents in gaming setups with dynamic RGB lighting. These products reflect the growing trend of integrating hardware components not only functionally but also visually into the gaming lifestyle.
Innovations at the SDA stand: from stainless steel to express speed
In addition to the main stand, Lexar will also be presenting new solutions for the first time at the joint stand with SDA. Particularly noteworthy is the Lexar PLAY PRO microSD Express, a high-speed memory card that is suitable for mobile gaming devices as well as for content creation applications with high data throughput. The range is complemented by the Lexar RW540 card reader, which is optimized for microSD Express and thus makes the maximum speed available in practice.
Another real highlight is the Lexar ARMOR SD GOLD, the world’s first stainless steel SD card. It was designed for maximum robustness and is aimed at users who want to use their equipment reliably even under demanding conditions. This mixture of material innovation and storage technology shows how Lexar thinks beyond classic performance aspects and takes the durability of storage media to a new level.
Trade show promotions and availability
Lexar is not only using Gamescom to present products, but is also focusing on interaction. Visitors can take part in various activities and games that offer practical insights into the performance of the new hardware. At the same time, interested parties benefit from special promotions: As part of Amazon Gaming Week from August 20 to 28, 2025, selected products will be available at discounted prices.
The Lexar stand can be found in Hall 10.1, Aisle B – 071, and will be open from 9:00 to 20:00 throughout Gamescom. This underlines the company’s claim to be close to the gaming community and to bring new trends in the storage market to life directly on site.
Conclusion
Lexar is using Gamescom 2025 to specifically expand its portfolio with products that cover both gaming and content creation needs. With PCIe 5.0 SSDs, high-performance DDR5 memory and innovative solutions such as the stainless steel SD card, the company is making its mark in a highly competitive market. If you would like to see the new products for yourself, you can find Lexar in Hall 10.1 at Koelnmesse until August 24.
