CES 2025 in Las Vegas provided the stage for an impressive presentation by LG Electronics: under the motto “Life’s Good 24/7 with Affectionate Intelligence”, the technology company presented its visionary approach to AI-supported customer experiences. With a focus on empathetic and personalized applications, LG aims to seamlessly integrate artificial intelligence into everyday life.
- Connected devices and AI technologies create harmonious experiences.
- Partnerships such as with Microsoft strengthen the development of new applications.
- AI agents such as FURON improve personalization and user interaction.
- Innovative solutions such as the LG Smart Cottage redefine living.
Affectionate intelligence: human closeness through AI
With “Affectionate Intelligence”, LG is pursuing the goal of making artificial intelligence more empathetic. As CEO William Cho explained, AI should not only solve problems, but also anticipate needs and offer personalized experiences. LG is combining networked devices, powerful AI agents and integrated services.
A central component of this vision is the AI agent FURON. This uses generative AI, real-time spatial recognition and individual user profiles to enable customized interactions. This is complemented by the integration of LG products with over 170 brands, thanks to the acquisition of smart home specialist Athom.
Cooperation with Microsoft
A strategic partnership with Microsoft takes LG’s drive for innovation to a new level. Together, the companies are developing AI-based solutions for homes, vehicles and offices. Another goal is to create sustainable next-generation data centers. Microsoft’s EVP Judson Althoff emphasized the transformative power of these technologies, which will change both our lives and the world of work.
AI in all areas of life
LG’s vision goes far beyond individual devices. The concept encompasses a broad spectrum of applications:
- Smart Cottage: a modular home with AI-powered home appliances and HVAC systems.
- Automotive: Vehicles as personalized retreats with software-defined solutions.
- Smart factory: AI-supported production systems and robotics for efficient manufacturing processes.
- Data centers: Energy-efficient AI thermal management systems for global infrastructures.
These developments underscore LG’s commitment to creating transformative customer experiences in both the B2C and B2B sectors.
Live experiences at CES
LG’s CES booth illustrated the principle of “Space-as-a-Service”. Visitors were able to experience how AI enriches everyday life in various zones. From personalized wellness solutions in the morning to AI-optimized gaming and luxurious living concepts in the evening, each zone offered a glimpse into the future.
Conclusion
With “Affectionate Intelligence”, LG is taking the importance of artificial intelligence to a new level. The combination of empathy, connectivity and technological progress shows how AI can be seamlessly integrated into everyday life. Collaboration with partners such as Microsoft and innovative solutions such as the Smart Cottage underline LG’s desire to create not just products, but holistic experiences. CES 2025 was impressive proof of this commitment.
