With the M50 Ultra, MOVA brings a real innovation to everyday life. The new model is the world’s first wet and dry vacuum cleaner with a folding and extendable handle and combines intelligent convenience with pioneering cleaning technology. Equipped with numerous smart features and high-quality workmanship, it won the “Best in Design” award at IFA 2025 – a strong statement for progress in the smart home segment.
- World’s first wet and dry vacuum cleaner with foldable and extendable handle (“Flex-Master™ Pro”)
- AI-supported EdgeCoverage technology for 100% coverage of edges and corners
- Intelligent drive system with extremely light handling (feels like 610 g)
- Up to 60 days cleaning without refilling, innovative self-cleaning in 5 minutes
Ergonomic design and new flexibility
Conventional vacuum cleaners become a problem in tight spaces at the latest – this is exactly where the MOVA M50 Ultra comes in. Its unique handle system can not only be extended (120-131 cm), but also folded down completely, allowing it to be guided almost flat under furniture from a height of 14 cm. In combination with the bionic joint, the appliance follows every arm movement effortlessly, is easy on the wrists and back and makes floor care noticeably easier. The whole thing is topped off by a 90° swivel head design, which makes it child’s play to work flexibly around chair legs or table frames.
The M50 Ultra has been designed with real life in mind – be it for busy families, pet households or anyone who values cleanliness with minimal effort. Every detail of the flexible handle and ergonomic design is designed to combine comfort, time saving and cleaning performance.
AI-optimized cleaning at every edge and smart features
With EdgeCoverage AI, MOVA redefines efficient cleaning: the robot arm integrated at the front extends automatically as soon as edges or walls are detected. Supported by a scraper, even stubborn deposits are reliably removed – within 0.2 seconds on all edges, as internal laboratory tests show. The intelligently controlled drive system also takes the strain off the operator by supporting movements with precisely coordinated force (1.0 N forwards, 3.3 N backwards). The result is a feather-light feel, even during longer cleaning operations.
Another highlight is the smart dosing mechanism for the cleaning agent: one filling (100 ml) is sufficient for up to 60 days of operation because dirt detection and floor type are permanently analyzed and the mixture is dosed individually. Thanks to the clean separation of solids and liquids and continuous odour neutralization, the appliance remains hygienic – even after frequent use.
The brush unit also impresses with efficient self-cleaning: Dirt, hair and germs are removed in just five minutes, even in night mode. This means that the vacuum cleaner is always ready for use. The powerful suction power (22,000 Pa), the comb tooth scraper for stubborn hair and powerful hot air drying round off the overall concept.
Availability, price and final thoughts
With the MOVA M50 Ultra, a highly innovative cleaning solution is finding its way into modern households. The appliance is now available for 599 euros. Those who decide quickly will receive a discount of 100 euros (499 euros) until October 9. MOVA offers a three-year guarantee, establishing itself as a strong player in the smart cleaning segment. The M50 Ultra can be purchased via the official MOVA website and from leading retailers such as Amazon, MediaMarkt, OTTO and others. A new chapter for floor care – uncompromisingly clean and noticeably easier.
