The TV landscape is getting a fresh update: Amazon has unveiled a new generation of Fire TV Smart TVs and a powerful streaming upgrade with the Fire TV Stick 4K Select. The devices combine state-of-the-art picture and sound technology with convenient personalization options. Thanks to innovative features, a new operating system and smart hardware and software, the new line-up is aimed at anyone looking for the best streaming experience, modern design and intuitive operation.
- Omni QLED series with 60% brighter display, more dimming zones and better contrasts
- Fire TV 2 and 4 series rely on fast processors, Ultra HD or 4K, ultra-thin bezels and Omnisense technology
- Fire TV Stick 4K Select delivers fast app launches, HDR10+ and Vega-OS for a particularly efficient user experience
- Personalized recommendations, dialogue boost and convenient watchlist for streaming services from all providers
Brilliant pictures and smart technology for every requirement
At the heart of the new Fire TV line-up is the Omni QLED series, whose display boasts a 60% increase in brightness and almost twice as many local dimming zones as the previous generation. This not only ensures significantly brighter white tones and deeper blacks, but also takes visual content to a new level thanks to Dolby Vision and HDR10+ Adaptive. The new processor optimizes device performance and ensures an up to 40 percent faster user experience in everyday life.
Another new feature is adaptive picture adjustment: with the help of Omnisense technology, the TV automatically adjusts the screen colors to the light in the room. Anyone entering the room activates the TV, which then displays personal photos or digitized works of art – when leaving the room, the screen automatically switches to standby mode. The interactive art function is particularly creative: movements in the room directly influence the design of the digital artwork.
The Fire TV 2 series (HD) and Fire TV 4 series (4K) have also been redesigned. Both sets have slimmer frames, more powerful processors (30 percent faster) and access to Omnisense technology for the first time. Thanks to Dialog Boost, conversations can be highlighted precisely while background noise remains discreet – ideal for movie nights and series marathons. The complete user experience is seamless and is rounded off by practical smart features such as a “watch again” series, personalized channel lists and a universal watchlist for streaming content.
Efficient and customized streaming experience
Amazon presents the Fire TV Stick 4K Select as an attractive upgrade for existing setups. For an affordable entry-level price, it offers razor-sharp 4K resolution, lightning-fast app loading times and brilliant HDR10+ for impressive picture depth. The new Vega operating system ensures efficiency and effortless navigation. Future features – such as the integration of Xbox Gaming and Luna – make the device particularly versatile.
The practical watch list combines your favorite content from various streaming services at a glance, while the updated program guide offers individual recommendations and makes it easier to plan series evenings. Apps from the Fire TV universe can be launched more quickly and the devices can be ideally adapted to the user’s preferences with individual settings.
Conclusion: Innovations for modern entertainment
The new Fire TV line-up and the Fire TV Stick 4K Select bring technical innovations, simpler operation and flexible application options to the living room. Thanks to smart picture adjustment, dialogue enhancement and personalized recommendations, nothing stands in the way of an individual streaming experience. The Fire TV Stick 4K Select can be pre-ordered from €54.99 and will be delivered from October. The Smart TVs start from 279.99 euros (Fire TV 2 series), 499.99 euros (Fire TV 4 series) and 699.99 euros (Omni QLED series), with availability varying depending on the model and size.
