Since July 1, a new LED wall in the newly renovated center at Potsdamer Platz in Berlin has been causing quite a stir. With its innovative corner design and state-of-the-art LED technology, it creates breathtaking 3D illusions that captivate passers-by and visitors alike. The 243 square meter display is not only a technical masterpiece, but also a new highlight of digital outdoor advertising in Germany.
- 243 m² LED wall with 15.9 million pixels
- Oversized corner design for realistic 3D illusions
- Samsung XRB series with 3.9 mm pixel pitch
- Perfectly integrated into the architectural environment at Potsdamer Platz
Technological excellence with international flair
The LED wall measures 40.5 meters in width and 6 meters in height. At its heart is the Samsung XRB series with a pixel pitch of just 3.9 millimeters, which enables razor-sharp images. A total of 498 cabinets were installed, which together display 15.9 million pixels. The “Forced Perspective” technique creates optical illusions that give the viewer the impression that objects are emerging from the wall or protruding deep into it. This style, known from world-famous locations such as Piccadilly Circus in London, also creates spectacular effects in Berlin.
Samsung, the integration specialists from Tennagels and the media technology planners from Macom worked closely together on the implementation. The clients are the center owners Oxford Properties and Norges Bank Investment Management, while the Berlin-based company HYGH is responsible for marketing.
Architecture, creativity and advertising in harmony
The LED wall is not just a screen – it has been integrated into the architecture of the inner courtyard in such a way that it blends harmoniously with the modern glass roof construction of the center. Surrounded by offices, restaurants and entertainment venues, the location forms a lively meeting point in the capital. The corner construction is the key to the extraordinary 3D effects, which take both artistic and commercial content to a new level.
HYGH designed the installation specifically for so-called “king campaigns” – attention-grabbing spots that reach the audience with maximum impact. The spectrum ranges from realistic-looking animals that appear to jump out of the wall to virtual landscapes or rushing waterfalls.
More than just advertising
In addition to commercial content, the LED wall will also be used for cultural projects, charitable campaigns and creative ideas from the city. This turns the screen into a platform that not only offers brand presence, but also creates added cultural value. The creators see this as an important contribution to the further development of the center at Potsdamer Platz – both as an architectural and a cultural location.
Conclusion
With the new LED wall at Potsdamer Platz, Samsung and its partners are setting new standards in digital outdoor advertising. The combination of high-resolution display technology, creative design and architectural integration makes the installation an attraction that deserves national and international attention. The wall is already in operation – a trip to Berlin is worthwhile for anyone who wants to experience technology, creativity and visual effects at their best.
